At Winsny Media, we understand that SEO is not just about rankings – it’s about driving the right traffic to your site and turning visitors into customers. Our process ensures that your SEO journey is seamless, personalized, and effective.

1. Free Consultation

We start with a free, no-obligation consultation to understand your business, target audience, and online goals. We’ll evaluate your current website (if applicable), discuss challenges, and provide initial recommendations on how SEO can help achieve your objectives.

2. SEO Audit & Analysis

Once onboard, we conduct a comprehensive SEO audit of your website to identify strengths, weaknesses, and opportunities. This includes analyzing your:

• Website structure
• Keyword rankings
• Content quality
• Competitors’ strategies
• Technical issues like page speed and mobile-friendliness

3. Customized SEO Strategy Proposal

Based on the audit results, we craft a detailed, tailored SEO strategy for your business. This includes:

• Recommended keywords
• On-page and technical optimization plan
• Content creation and optimization strategies
• Backlink-building approaches
• Estimated timeline and measurable KPIs (Key Performance Indicators)

After reviewing and approving the proposal, we’re ready to get started.

4. Payment Terms

Clients are required to make a one-time security deposit or advance payment equivalent to one month’s retainer fee at the start of the contract. This ensures commitment and safeguards against non-payment.

5. SEO Implementation

Our expert team dives into implementing the strategy, which typically includes:

• Optimizing your website’s structure and meta tags (titles, descriptions, etc.)
• Improving site speed and mobile responsiveness
• Developing or optimizing keyword-rich, high-quality content
• Fixing technical issues such as broken links or duplicate content
• Setting up or refining Google Analytics and Search Console

6. Progress Monitoring & Reporting

Transparency is key. We provide monthly performance reports that show how your website is improving in areas like:

• Keyword rankings
• Organic traffic growth
• Bounce rates and user engagement
• Conversions driven by SEO efforts

We also schedule regular check-ins to discuss progress and adjust the strategy as needed.

7. Ongoing Optimization & Support

SEO is an ongoing process, not a one-time fix. We offer an optional monthly SEO maintenance package that includes:

• Regular updates to align with algorithm changes
• Content refreshes and new content creation
• Link-building to strengthen your domain authority
• Continuous keyword monitoring and optimization

Our packages start at Ksh 40,000 per month, tailored to the scale of your business and goals.

8. Results-Driven Timeline

While results depend on competition and industry, our SEO efforts typically show noticeable improvements within 3–6 months. For competitive niches, we aim for long-term, sustainable growth over 6–12 months.